Well, in part, because Facebook reviews are now recommendations
If you’ve noticed that your business’s page reviews haven’t been visible lately, you aren’t alone. This can be an alarming problem for small businesses that rely on reviews to bring customers in. Facebook accounts for 19% of all customer reviews online, putting it right up there with Google as a review amplifier.
In a 2018 update, Facebook decided to begin changing its review system to recommendations. The aim was to allow business pages to appear when users would post asking for recommendations. While their intention of better serving users seemed like a noble one, it hasn’t exactly been a smooth transition for business owners.
So, if you’ve returned to your Facebook business page after a break, you may find things have changed. There are no more stars — customers simply answer the yes or no question “would you recommend this business?”
Is this thing on?
One of the most common Facebook FAQs ‘Why aren’t my reviews showing?’ The most common answer? Because they aren’t switched on!
So, before getting started, you should make sure that you have your recommendations turned on. Just because you didn’t switch them off, doesn’t mean that it hasn’t happened. You will also need to make sure your business has claimed its Facebook page.
All you have to do is to navigate to your Facebook business page. From here you will click on Page Settings> Templates and Tabs> and click to the right of the ‘Reviews’ tab, to toggle it on. Check out Facebook’s Help Centre for full instructions.
Claim it and name it
Claiming your Page for your business is
done using the Facebook Business Manager, which allows you to either add an existing page to your business manager account or ask to access a page owned by another person. Your business must claim your Facebook page because this allows you to enable reviews.
With your business page claimed and reviews turned on, you will be able to reap the rewards of one of the biggest review banks on the web.
The benefits of recommendations for small, locally-based businesses
In the world of modern business, the review is now king. Seeing as one in three Facebook users use the platform to ask for recommendations, it is important to make sure that you are on top of your review game.
As a small to mid-sized and locally-based business, you are privy to some preferential treatment when it comes to Facebook’s review system. That’s right people, for once, things are geared up to suit local, brick-and-mortar businesses. Hurrah!
Between the ‘Nearby Places’ feature on the mobile app, the ability to see reviews from Facebook friends, brick and mortar businesses that rely on local customers stand to benefit hugely from getting good Facebook reviews.
The best strategy for getting reviews
With a good review strategy, businesses can gain more clout online, driving growth and brand awareness — but how do you encourage customers to give you reviews? The best way it turns out is to just ask them. How you do that is up to you.
As it turns out, people love to give their opinion about services they have experienced. Asking a customer to leave a review as part of your company’s customer experience is not only valuable to you, it makes the customer feel acknowledged and appreciated. Don’t be afraid of a negative review either – it is an opportunity to learn, provide excellent customer service and show Facebook users (all 2.7 billion of them) what your business is about.
Making sure that your business is asking for and acknowledging feedback is the industry standard for local businesses in the modern world – especially
on a platform like Facebook. Listening to what your customers have to say will bring you more customers.
If you've just been to a really great — or not so great — business, you probably want to tell someone about it. You could just post about it on social media, but that only goes to your friends. It would probably be more useful to let people who actually want the information know.
There are many ways to do that, but one way is to post on a business' Facebook page, if it has one. You don't have to leave a generic post on the page, and it's not the traditional star rating like you're used to either.
Facebook has changed their reviews to recommendations, which can include photos and tags in addition to text. Now, star ratings for a business are calculated by a combination of past reviews and customer recommendations.
Here's everything you need to know about Facebook recommendations.
How are Facebook recommendations different from reviews?
While they serve a similar purpose, there are a few key differences between recommendations and reviews.
First, Facebook reviews are visible to anyone on Facebook, while recommendations can be limited to just friends. Facebook reviews also have a star rating whilst recommendations do not.
What are the benefits of using Facebook recommendations?
When recommending a business, you can add photos to accompany your text and select tags to highlight key features about a business (like child-friendly or cozy atmosphere).
Additionally, if one of your Facebook friends recommends a business, it will appear first on that Facebook page as well as on your friend's timeline.
How to write a review on Facebook
1. Go to the Facebook page of the business you want to review.
2. Click the Reviews tab.If you don’t see the Reviews tab at the top, click More. Abigail Abesamis Demarest/Insider
3. Underneath Do you recommend [Business Name]? click Yes or No.
4. Write your review about the business. Reviews must be at least 25 characters long.
5. In the Sharing section, select who will be able to see your review. You can choose just friends, or set it to public so that anyone can see it. When you're finished, click Post.Choose your audience and a few relevant tags before posting your review. Abigail Abesamis Demarest/Insider
Abigail Abesamis Demarest is a contributing writer for Insider based in New York. She loves a good glazed donut and nerdy deep dives into the science of food and how it's made.
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Where is the review section on Facebook?
At the top of your Page, click Settings. Click Edit Page and look for the Reviews section.
How do I enable reviews on Facebook 2022?
How to Enable Reviews Tab on a Facebook Page?.
Log in to your Facebook account and go to your business Facebook page..
Navigate to the 'Settings' section..
Click 'Templates and Tabs'.
Find the reviews tab named 'Reviews' in the list of tabs and activate it..
How do I enable reviews on Facebook?
Step #1: Log in to your Facebook Business page. Step #2: Click on the “Settings” tab. Step #3: Navigate to “Templates and Tabs” Step #4: Enable Reviews through the slider.
Why can't I leave a review on Facebook 2022?
As of this moment, no. To leave a review/recommendation, Facebook requires users to log in to their accounts and makes anything they write on a business page public.